Blue Ocean Strategy

Posted by john on 28 January, 2010 under Strategy | Be the First to Comment

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, by W Chan Kim and Renée Mauborgne, HBS Press 2005.

Summary: Blue Ocean Strategy is very useful in stimulating thinking about many different ways in which the delivery of products and services can be improved and differentiated to enhance profit margins.